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“We’re in your dating canoe with you, so we want to make sure your canoe doesn’t flip over or hit an iceberg,” Gandhi said.Success here can be measured in commitment: Gandhi said she averages two committed relationship or engagements a month.I learned every aspect of the business and developed a thirst to do more and more during these years. We decided to sell the family company in 1998, during a great market, to Akzo Nobel.I did everything from solving technical problems on customers’ production lines to driving forklifts, from closing big client deals to helping close the books. My parents and brother retired by 2001, and Akzo Nobel kept me on until the middle of 2006 to help manage and integrate our company (Akzo was a multi-billion dollar company).Entrepreneurs in this sector typically fall into the categories of pickup artists, date coaches and matchmakers, though some may be a combination of a few.
“You want to follow her.” Part of Gandhi’s process can involve having clients send emails to friends, bosses and ex-lovers asking for feedback on why they haven’t found the right partner.
Gandhi says her company uses the responses—the client chooses who to email—to enact a dating plan.
After setting up an online profile complete with new photos, they check in with clients, typically professional singles from their mid 20s to mid 70s, on about a weekly basis.
The dating services industry, which includes online dating sites and matchmakers, contained 3,851 businesses from 2009 to 2014, according to research company IBISWorld.
The segment brought in a profit of 3.8 million and is expected to grow another 4.2% in the next five years.
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When it came time for her own reinvention, she took that natural skill and created her own business around it—Smart Dating Academy is now responsible for hundreds of successful matches. I grew up in a loving family with educated parents who immigrated from Bombay, India, to the suburbs of Chicago, and one younger brother.